We all have to start somewhere
When we own a small business we may not have advertising or marketing budgets (yet!). So I’ll be embarking on a blog series that explores strategies we can use to grow our customer base without using paid advertising or boosting posts.
3 Rags to Riches stories that will inspire you
- John Paul DeJoria was born in Los Angeles, a first-generation American. He started out his business life selling Christmas cards and newspapers before he even turned 10. He also spent time in a gang. The path ahead looked like a disastrous one for DeJoria. But, instead, he later created John Paul Mitchell Systems using just a $700 loan. He lived out of his car and sold shampoo door to door. Later, he would diversify into diamonds, mobile phones and alcohol; and now has an estimated net worth of $3.1 billion.
- Matt Maloney and Mike Evans, two Chicago software developers got sick of calling restaurants in search of takeout food for dinner, the light bulb went off: Why isn’t there a one-stop-shop for food delivery? That’s when the pair decided to start GrubHub, which went public in April of 2014 and is now valued at more than $7.16 billion.
- In 1990 Steve Madden launched his company with an initial investment of $1,100, He started out by having 500 pairs of shoes made to his own design and selling them to New York City-area stores from the trunk of his car. after a long hard road of ups and downs, the company is now valued at over $2 billion.
The moral of the story is: we all have to start somewhere, right? Most of us don’t have a large nest egg from which to grow our small businesses. Most of us are over here with hopes, dreams, a little duct tape, and a few paper clips trying to make it all stick together as we get the ball rolling.
Organic marketing and social media strategies. Introduction to blog series, explore free alternatives to paid advertising.
A good support network is vital to your success. It will be like the super glue that holds everything all together. I’m hoping to use my weekend warrior time to make full use of my keyboard. Through my blogging, I will bring you small business tips, marketing ideas, and social media strategies. Some will be uniquely my ideas, others will be strategies and tips I’ve gleaned from others. I hope the MamaPacifico blog will be something YOU tuck into your business support toolbox as you go forward. Subscribe now to my mailing list so you don’t miss a post in the series.
It doesn’t matter if your business is brand new, or 15 years old. Most everyone will find something helpful in my series. No matter what products you’re selling, or whether you’re marketing YOURSELF most of my ideas will help you refine your vision and get you to look at the bigger picture and think about how you can apply it to your particular situation. Almost all of the strategies are instantly actionable; and the best part?! 99% of them are free!! Yay!!! Who doesn’t love FREE?!
Running a small business is a marathon, it’s not a sprint. This will not be an overnight one and done process. This will be a continuous effort that will require a concerted effort on your part. It will be a one step at a time type of journey, but as long as there is progress, it is progress counted!
“We don’t have a budget for that!”
I will absolutely have the “we don’t have a budget for that” mindset at the forefront when suggesting strategies for you. I’m not one of those people who will tell you to throw a few hundred dollars here and put a couple hundred dollars into that, because I know what it’s like when you’re just getting started, there’s often no budget for any extras at all.
Think of Paul Mitchell and Steve Madden, they started their whole companies on entire budgets of $700 and $1100 respectively. What do you think would have happened if they’d have spent “just” $200 or $300 on only one way to market or advertise their startups at the jump? I don’t think they’d be where they are now if they’d have spent 1/2 or 1/3 of their entire startup budget on just one method. Those men were most likely reinvesting every penny that came in right back into the day to day operations of their business. They had no discretionary or marketing fund, (Yet! Always remember the yet, all the hard work they did early on, allowed them to achieve success and think of their marketing budgets now!! )
Always Remember the YET!!
Today, marketing and promotion of your business can be done with little or no advertising budget at all thanks to the wonderful world of social media. Instagram in particular puts a very powerful tool in the hands of small and large brands alike. The beauty of social media is that it levels the playing field for everyone from YOU all the way to Coca-Cola and the NFL. It puts all of us at the same basic level at the gate. You can open a basic account on all the major platforms atno cost.
My favorite platform is Instagram because of it’s dynamic visual approach. It’s relatively easy to use as well. If you haven’t yet, sign up for a free Instagram account and then follow MamaPacifico. Once you follow us, click to turn on notifications so you don’t miss any updates. We’ll be posting on Instagram and blogging in tandem.
Thanks for joining in. Remember, I won’t have all the answers or solutions for everyone. I think everyone can glean something out of what I’m going to share though. What may work well for one small business may not work for another type of business. The beauty of what I will suggest is that it won’t cost you money to try them out, you’ve got nothing to lose. If something doesn’t work for you OR if you get a great response, I’d like to hear about that as well! I look forward to continuing the conversation in the comments with each blog post! Just scroll down below and drop a comment.